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Steelsmith Natural Health Center

Creating Great Health Through Natural Medicine

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Beware of Infomercials

Q: I’ve seen people on TV infomercials claiming to be experts on natural cures and natural health. Should I believe them?

You’re probably referring to those infomercials where the speaker tries to convince you to order the “free” natural health book or product. Maybe he uses all the right catch-phrases and seems to know the latest about natural health. Perhaps the infomercials are carefully staged to resemble talk show interviews, and you might almost forget that they’re paid advertisements – if not for the 800 number that reappears on the screen every few minutes, urging you to take advantage of a special offer by calling in the next half hour.

The effectiveness of natural medicine has led to enormous popularity; as a result, a whole new breed of self-appointed natural health “authorities” has suddenly emerged from the woodwork – or the network. Everywhere you look, it seems natural medicine is being oversimplified and marketed by people with no training or legitimate degrees in natural medicine.

Depending on what channels you watch, the people you’re referring to may range from slightly dubious purveyors of partially incorrect information to outright scam artists. You may even find one of them posturing as your personal hero and representative, as if bravely standing up to the FDA and the big drug companies on your behalf, at his own risk. He may claim to be single-handedly “exposing” the hidden agenda of the pharmaceutical giants – which he points out is to profit from your health problems – while trying to conceal that his own hidden agenda is precisely the same.

I’m all for the dissemination of information about natural health, but I’ve found that what these people have to say is frequently of poor quality, inaccurate, and may contain misleading advice that could be harmful. Because of their lack of training in natural medicine, there are often huge gaps in their understanding of the complex issues involved in providing natural health. It appears that they select the most salable “gems” of information about natural cures, and try to recycle them in sensationalized ways designed to tantalize you into buying their books, supplements, or other products.

Make no mistake: these people may not know a lot about natural medicine, but they are very good at what they do, which is marketing. Their ads can be highly seductive, and they know how to say just the right things to make you want to “impulse buy”. Bottom line: the products that the infomercialists peddle may make them wealthy, but won’t necessarily make you healthy.

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Privacy Policy

This following document sets forth the Privacy Policy for this website. We are bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals using this website.

Collection of your personal information

We collect Non-Personally Identifiable Information from visitors to this Website. Non-Personally Identifiable Information is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, advertisements that you click on, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Free offers & opt-ins

Participation in providing your email address in return for an offer from this site is completely voluntary and the user therefore has a choice whether or not to disclose your information. You may unsubscribe at any time so that you will not receive future emails.

Sharing of your personal information

Your personal information that we collect as a result of you purchasing our products & services, will NOT be shared with any third party, nor will it be used for unsolicited email marketing or spam. We may send you occasional marketing material in relation to our design services.

What Information Do We Collect?

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

Cookie Based Marketing

Some of our advertising campaigns may track users across different websites for the purpose of displaying advertising. We do not know which specific website are used in these campaigns, but you should assume tracking occurs, and if this is an issue you should turn-off third party cookies in your web browser.

How Do We Use Information We Collect from Cookies?

As you visit and browse Our Website, the Our Website uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our web server log files or pixels, allow us to calculate the aggregate number of people visiting Our Website and which parts of the site are most popular.

This helps us gather feedback to constantly improve Our Website and better serve our clients. Cookies and pixels do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

IP Addresses

P addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.

Sharing and Selling Information

We do not share, sell, lend or lease any of the information that uniquely identify a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide Services that you have requested.

How Can You Access and Correct Your Information?

You may request access to all your personally identifiable information that we collect online and maintain in our database by using our contact page form.

Changes to this Privacy Policy

We reserve the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use this website. You may contact us at any time with regards to this privacy policy.

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